| When we strive to raise awareness about a disease, | | | | way to spread cancer awareness? Well, you could |
| we typically strive to increase awareness of three | | | | close up business for a day and sponsor an |
| things. First, the scientific aspect of the disease, | | | | awareness march, but if that isn't an option, then you |
| including rate of incidence, risk factors and best | | | | have to find a way to spread awareness through |
| treatments; the physiological aspect of the disease, | | | | your everyday business practices. |
| including what patients can expect and how they can | | | | Almost every thriving business has a store of pens, |
| cope with different outcomes; and third, the | | | | mouse pads, notepads and various forms of |
| aftereffects of the disease, particularly what can be | | | | stationary that contain its logo and company |
| done to support those in remission as they try to | | | | information; items that are commonly given away to |
| resume a normal lifestyle. | | | | customers as both a reward for their business and as |
| Almost every disease has an awareness campaign | | | | a way to remind them of the business's presence. |
| that focuses on drawing public sympathy and | | | | And just as such items contain business imprints, |
| support, but cancer awareness has proliferated | | | | they can also indicate breast cancer awareness. |
| almost every avenue of publicity, and with good | | | | Passing out ink pens, small staplers, key chains, etc. |
| reason. After lung cancer, breast cancer is the most | | | | that contain the pink breast cancer awareness ribbon |
| common type of cancer death in the world and | | | | and your business logo is great way to promote your |
| comprises 10.4 percent of all cancer cases, 7 percent | | | | company and one of its community minded ideals at |
| of cancer deaths and 1 percent of all deaths. | | | | the same time. |
| However, unlike lung cancer with its terribly low | | | | Everyday objects such as writing utensils, key chains, |
| survival rate, the majority of cancer sufferers can | | | | mouse pads and notepads are great way to keep |
| expect to achieve remission and often expect to | | | | people informed of breast cancer awareness due to |
| remain in remission for a decade or longer, which | | | | their daily use. But they can also have a positive, |
| means that, in terms of support, breast cancer | | | | synergistic effect on your business. In an age of |
| awareness is as much for the benefit of those in | | | | increasing environmental and social awareness, |
| remission as it is for those in treatment. | | | | customers are looking to support businesses that |
| The opportunity to spread breast cancer awareness | | | | support the larger community and environment. By |
| comes in a variety of forms, the most visible being | | | | supporting breast cancer awareness through |
| cancer marches where breast cancer patients, breast | | | | company giveaway products, your customers will see |
| cancer survivors and a host of community minded | | | | that your business is offering more than lip service to |
| citizens walk down public streets while receiving | | | | cancer awareness and the well being of the |
| ample news coverage. But what can you do if you | | | | community. |
| operate a business that's looking for an effective | | | | |