| You have cancer” may be the three most | | | | grip brand, will donate 25 cents for every one of its |
| frightening words a patient can hear a doctor utter. | | | | Tour Velvet Pink grips and Dual Durometer Pink |
| Over 214,000 men and women affected by breast | | | | putter grips sold in the United States, Japan and the |
| cancer in the United States hear those words every | | | | United Kingdom through January 2007. |
| year. | | | | “No matter what gender or age, we have all |
| A diagnosis of breast cancer can leave a person | | | | been touched by someone who has battled breast |
| feeling alone, afraid and hopeless. But having | | | | cancer,” says Dwight Miles, director of global |
| information and knowing where to turn for support | | | | sales and marketing for Eaton Corporation’s |
| can help patients with breast cancer regain a sense | | | | Golf Grip Division. “Eaton’s Golf Grip |
| of hope and control. | | | | Division is honored to support Y-ME’s mission |
| Y-ME National Breast Cancer Organization is an | | | | and to help provide recognition for its many |
| indispensable resource for anyone affected by breast | | | | programs.” The Tour Velvet Pink is currently |
| cancer-- the newly diagnosed, those undergoing | | | | available at most golf equipment retailers, while the |
| treatment, and their friends and family. The | | | | Dual Durometer™ Pink putter grip will hit |
| organization offers an informative Web site as well | | | | stores in early August. |
| as a 24-hour hotline staffed by trained breast cancer | | | | In October, Eaton will also recognize National Breast |
| survivors. Counseling is available in Spanish as well as | | | | Cancer Awareness Month by manufacturing a limited |
| English, and interpreters are available in 150 other | | | | number of Golf Pride’s Tour Velvet Pink grips |
| languages. | | | | imprinted with Y-ME’s pink inverted ribbon. |
| Breast cancer patients and their families can call the | | | | The symbol represents how lives are turned upside |
| hotline for information and for emotional support. | | | | down by the disease. |
| Questions asked on the hotline range from | | | | Many patients report that the time between their |
| “Am I going to die?” to “My | | | | diagnosis and the start of treatment was the most |
| wife was just diagnosed with breast cancer. What do | | | | difficult. If you or someone you know has recently |
| we do?” Y-ME affiliates throughout the nation | | | | been diagnosed with breast cancer, here is some |
| provide additional services such as support groups, | | | | additional information that may help: |
| early detection workshops, wigs and prostheses for | | | | * Taking action is the best way to cope with this |
| patients with limited resources, and advocacy on | | | | anxiety. Learn as much as you can about the disease |
| breast cancer. | | | | and treatment and support options available to you. |
| Often those friends and family of breast cancer | | | | * This is a good time to reach out to people you |
| patients are also completely devastated, | | | | trust: family and friends, a neighbor or co-worker, a |
| overwhelmed by feelings of helplessness. Fortunately, | | | | Y-ME hotline peer counselor or members of a |
| there are currently a multitude of partnerships that | | | | support group. |
| allow both patients and family alike to show their | | | | * When making treatment decisions, it is important to |
| support. | | | | consider how a treatment will affect the quality of |
| For example, Eaton Corporation’s Golf Grip | | | | your life, as well as what is medically effective. |
| Division, the world’s largest manufacturer of | | | | * You CAN make a difference in your life and the life |
| golf grips, has partnered with Y-ME through its | | | | of someone else by letting people affected by |
| “Grip for Awareness, Swing for Hope” | | | | breast cancer know that they are not alone. Y-ME is |
| campaign to help ensure that no one faces breast | | | | here for you 24 hours a day. |
| cancer alone. Eaton, manufacturer of the Golf Pride | | | | |